Xuchang Longqi E-Commerce Co., Ltd.
Originally founded as Xuchang Longqi Hair Accessories Co., Ltd. in July 2011, the company primarily engages in cross-border e-commerce, covering platforms such as AliExpress, Amazon, and Tmall, while also operating its own independent online store. The business spans across wigs, apparel, home textiles, and other sectors, with a focus on market research and sales. The company has established subsidiaries, overseas warehouses, and physical stores in the United States, and has research and production bases for wigs in Xuchang, Zhengzhou, and Shenzhen. By combining online and offline sales models, the company has rapidly grown, especially establishing a leading position in the wig cross-border e-commerce sector.
Founder:
Hua Yunlong, a native of Xuchang, Henan, began working in local wig factories in his teens. In 2011, he established his own company, initially focusing on B2B wig wholesale through third-party platforms. As demand from international individual consumers increased, he gradually shifted to B2C operations. In 2015, to better manage customer resources, he created an independent site.
Development History:
July 2011: Xuchang Longqi Hair Accessories Co., Ltd. was established.
March 2012: The company entered the global e-commerce trend by joining AliExpress, becoming one of the first Chinese wig companies to engage in B2C business. The company accumulated rich operational experience on AliExpress and maintained a leading position in the industry.
June 2014: The company established an overseas subsidiary in California, USA, to improve shipping efficiency and enhance competitiveness in the North American market.
June 2015: To build a talent pool, the company began collaborating with several local colleges, including Xuchang College and Pingdingshan College, to become their internship base.
September 2015: The company rebranded as Xuchang Longqi E-Commerce Co., Ltd. to adapt to business development needs.
May 2016: To cope with increased orders, the company built a modern 20,000-square-meter wig production base—Dongheng Hair Industry—in Xuchang, integrating R&D, production, sales, and logistics to support future growth.
August 2016: A branch was established in Zhengzhou to attract more talented individuals.
September 2018: The company opened a physical store in Los Angeles, USA. By June 2020, it had four stores in Los Angeles and New York, offering offline fitting, pickup, and after-sales services, achieving a true online and offline dual experience.
July 2019: Shenzhen branch Shenzhen Shidai E-Commerce Co., Ltd. was established to further integrate high-quality resources.
August 2019: An African sales division was established to expand market share in Africa.
Cultural Philosophy:
Team Awareness: You are not alone; you have a team behind you.
Integrity Awareness: Be a good person first; integrity comes before doing business.
Customer Awareness: Strive to meet customer needs with utmost effort.
Confidentiality Awareness: Keep secrets, no matter when or where.
Embrace Change: Embrace new changes at all times.
Vision:
To build a company where employees are willing to dedicate their lives, creating products that customers always recognize.
Mission:
To be a global ambassador for spreading beauty.
Values:
Passion and progress, with a focus on hard work.